Privacy Policy
This document contains important information regarding the personal data processed by U-Farm srl Please read this policy carefully before submitting any personal information and/or filling out any electronic form on the website https://www.utmost-shop.com. It is provided pursuant to Article 13 of the EU Regulation 2016/679 (GDPR) solely for this website.
Table of Contents
A) Data Controller
B) Collected Personal Data
C) Legal Basis and Purpose of Processing
D) Location, Methods, and Duration of Processing
E) Categories of Recipients
F) Rights of the Data Subject
A) Data Controller
The Data Controller is U-FARM srl Via Pesciatina 751/H Gragnano - Capannori (LU) - Italy - P.iva IT02660790466
B) Collected Personal Data
B.1.) Browsing Data
The IT systems and software procedures used to operate this website acquire, during their normal operation, certain personal data whose transmission is implicit in the use of internet communication protocols. This includes IP addresses or domain names of the computers used by users connecting to the site, URI (Uniform Resource Identifier) addresses of the requested resources, the time of the request, the size of the file obtained in response, the numerical code indicating the status of the response given by the server, and other parameters related to the user’s operating system and IT environment. These data are used solely to obtain anonymous statistical information on the use of the site and to check its correct functioning. These data could be used to ascertain responsibility in case of hypothetical IT crimes against the site.
B.2.) Data Voluntarily Provided by the User/Visitor
The voluntary provision of personal data to U-Farm srl (including via email) entails the subsequent acquisition of such data, necessary to respond to your requests and/or initiate negotiations and contractual relationships with you.
B.3.) Cookies
The site uses third-party technical cookies. For more information, you can refer to the Cookie Policy available on the site.
C) Legal Basis and Purpose of Processing
Your personal data is processed by U-Farm srl exclusively for one or more of the following purposes:
To enable you to complete your registration on the website.
To execute contractual relationships.
To initiate and maintain pre-contractual relationships. In these three cases, the legal basis for processing your personal data is your request for registration and the pre-contractual or contractual relationships you intend to establish with U-Farm srl Without these data, it is not possible to proceed with processing, and consequently, to complete your registration on the site or establish pre-contractual or contractual relationships.
To carry out promotional and/or marketing activities towards you. To enable this additional data processing activity, your explicit and separate consent is required. Your consent is voluntary; hence, U-Farm srl, in case of refusal, will not carry out marketing activities towards you.
D) Location, Methods, and Duration of Processing
The data acquired are processed by U-Farm srl in compliance with the principles of lawfulness, fairness, transparency, purpose limitation, data minimization, accuracy, integrity, and confidentiality. The data collected from the site are processed at the Controller’s premises and at the web hosting datacenter.
The web hosting provider, processes data on behalf of the controller in accordance with European regulations. Processing is carried out electronically with security measures in place to ensure the confidentiality of personal data and to prevent unauthorized access. Your personal data will be processed for the entire duration of your registration on the aforementioned website and, in case of cancellation, for an additional 10 years to comply with legal obligations. After this period, U-Farm srl will delete your personal data.
E) Categories of Recipients
To properly carry out all processing activities necessary to pursue the purposes of this policy, the following recipients may process your personal data: • Employees of U-Farm srl who have been assigned data processing tasks. These individuals have received specific instructions regarding the security and correct use of your personal data. • Third parties performing activities instrumental to those of U-Farm srl, who have been appointed Data Processors.
F) Rights of the Data Subject
At any time, and under the conditions provided by law, you have the right to request U-Farm srl access to your personal data, correction or deletion of the same, as well as to withdraw consent or limit processing. You can also object to the processing and benefit from the portability of your data. These rights can be exercised by emailing info@utmost-shop.com.
Pursuant to European Regulation 679/2016 (GDPR) and national legislation, you can, according to the methods and within the limits provided by the current regulations, exercise the following rights:
Request confirmation of the existence of personal data concerning you (right of access, Article 15 of the European Regulation 679/2016);
Know their origin;
Receive intelligible communication;
Have information regarding the logic, methods, and purposes of processing;
Request the updating, correction, integration, deletion, anonymization, blocking of data processed in violation of the law, including those no longer necessary for the purposes for which they were collected (right to rectification and deletion – Articles 16 and 17 of Regulation 679/2016);
In cases of processing based on consent, receive your data provided to the controller in a structured and readable format by a data processor and in a commonly used electronic format, at the cost of any support;
The right to lodge a complaint with the Supervisory Authority (Privacy Guarantor);
And more generally, exercise all the rights recognized by the current legislation.
Definitions and Legal References
Personal Data (or Data)
Personal data is any information that directly or indirectly, even in connection with any other information, including a personal identification number, identifies or can identify a natural person.
Usage Data
Information collected automatically through this website (or third-party applications integrated into this website), including: IP addresses or domain names of the computers used by users connecting to this website, URI addresses, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the server's response (successful, error, etc.), the country of origin, the features of the browser and operating system used by the visitor, the various time details per visit (e.g., the time spent on each page) and the details about the path followed within the application, with particular reference to the sequence of pages consulted, the parameters related to the user's operating system and IT environment.
User
The individual using this website who, unless otherwise specified, coincides with the data subject.
Data Subject
The natural person to whom the personal data refers.
Data Processor (or Processor)
The natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller, as described in this privacy policy.
Data Controller (or Controller)
The natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data, including the security measures concerning the operation and use of this website. The data controller, unless otherwise specified, is the owner of this website.
This Website (or this Application)
The hardware or software tool by which the personal data of the users is collected and processed.
Service
The service provided by this website as defined in the relevant terms (if any) on this site/application.
European Union (or EU)
Unless otherwise specified, any reference to the European Union contained in this document is intended to include all current member states of the European Union and the European Economic Area.
Cookies
Cookies are tracking tools that consist of small data portions stored within the user's browser.
Tracking Tool
Tracking Tool refers to any technology - e.g., Cookies, unique identifiers, web beacons, embedded scripts, e-tags, and fingerprinting - that allows tracking of users, for example by collecting or saving information on the user's device.
Legal References
Unless otherwise specified, this privacy policy concerns only this website.